Image: Screengrab, Comedy Central
Yo got the Colbert bump last night.
Stephen Colbert dedicated an entire segment of his show Thursday night to Yo, a new app that received a tremendous amount of press coverage this week after it reportedly received $1 million in funding just to let users send the word "yo" to each other.
"Now when I first learned about an app that boils down all your communication into two letters, I expressed myself in one: 'y.' But I joined the yo-th movement when I read that the company boasts that it takes 11 taps to send the word 'yo' on a rival messaging service compared to just two on their app," Colbert said. "That's a nine-tap difference รข€" taps you could be spending with your children."
The segment only gets more ridiculous as Colbert shows the limits (or potential?) of "yo" in the real world.
After first gaining mainstream attention on Wednesday, the Yo app quickly climbed into the top 50 free apps in Apple's App Store, then into the top 20. On Friday morning, after Colbert's segment aired, Yo cracked the top 5.
But it's not all good news for Yo. Or Arbel, Yo's creator, confirmed that the app got hacked on Thursday night; his team is currently working to resolve the issue.
"When you get to No. 1 in the App Store, you get a lot of fire," Arbel told Mashable on Friday. "Other people are going to try to hack you to get noticed. It happens."
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