Wednesday, October 31, 2012

Nike+Kinect Training on Xbox Will Whip You Into Shape

Working out at home has its perks: no loudly grunting weight-lifters, no worrying about doing downward dog in anyone’s personal space and when you’re done, the shower is only steps away.

For at-home fitness enthusiasts, Nike unveiled a new program on Tuesday called Nike+Kinect Training, that features a virtual trainer who customizes workouts for you. The program works on Xbox 360 with Kinect, and lets you bring your real life moves into a virtual environment, similar to Wii, except without having to use a controller. Just use your voice and hand movements to activate Kinect.

Nike says this training program uses motion sensing technology to see how you move and whip you into tip-top athlete shape. Nike announced it would be launching the program in June at Microsoft’s E3 press conference. It retails for $49.99.

Nike+Kinect Training creates customized workout programs, whether you’re new to fitness or already a gym goer just looking for a challenge. First, they recommend you take the Fitness Challenge at the beginning of the program, and every four weeks to get your custom Fuel Print â€" this tells you your general health and athletic abilities. It identifies strengths and weaknesses, so you know what to work on and what you’re doing right.

The Fuel Print will also show you your personal fitness score, which measures your mobility, strength and endurance as well as your athleticism score, which measures your power, speed, reaction agility and balance. For a boost of competitive-driven motivation, see how your stats compare to Nike trainers and the Nike+ community. You can also tap into the Xbox community and workout with friends in real time.

Keep track of your workouts using the mobile companion app for iOS and Windows devices.

Check out this video where Olympian Shawn Johnson shows you her Nike+Kinect routine:

Other at home workouts include a number of Wii games and programs (some with and some without a gamification element). If you don’t own a game console of any kind, you can still get fit at home if you have a laptop and a webcam. Mashable reviewed Wello earlier this month. It’s a real live personal training session via webcam (if you’re looking for customization, this is it!). But at $15 to nearly $60 per session, the Xbox program is more affordable if you already have an Xbox 360.

Thinking about buying an Xbox plus Kinect? The Xbox 360 4GB console plus Kinect is available for $299.99.

What do you think about this new workout program? Tell us in the comments.

Image courtesy of iStockphoto, svariophoto

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Candy Crush Saga, Facebook Favorite, Heads to the iPhone

King.com has been producing nothing but hits on Facebook since it launched its first game on the platform in April. So much so that it’s now the #2 creator of social games on the social network, second to only Zynga.

Now it is releasing one of its most popular games to date, Candy Crush Saga, on iOS. It’s available for iPad, iPad mini, iPhone and iPod touch in November.

The Bejeweled-like game currently has an astounding 5 million daily active players on Facebook, making it the 4th most popular game and largest casual social game on the social network. The mobile version of Candy Crush Saga will offer a similar gameplay experience to the Facebook version and will keep track of player’s leaderboards, progress, and virtual goods purchased across both platforms.

“One game after another is a hit, because we take games that are hit before [Facebook],” Riccardo Zacconi, CEO and co-founder of King.com told Mashable.

The company first releases all of its games on King.com in the form of a single level timed game you play along with your friends, trying to achieve the highest score in the allotted time.

When a game is successful in that form, King them turn it into a saga franchise and releases it on Facebook, and later mobile.

SEE ALSO: Bubble Witch Saga is a Hot Game, But Does it Have Longevity?

Candy Crush Saga is following in the footsteps of King’s Bubble Witch Saga that the company launched on Facebook earlier this year and on mobile in August.

Zacconi says that players that started playing Bubble Witch on Facebook often play on mobile, but return to the Facebook game as well.

“This is increasing gameplay by 50% on top incrementally,” he says.

There’s no denying Bubble Witch Saga’s popularity. The game is currently the 10th most popular iPad app in the United States, and the 4th most popular iPad game in the App Store.

Gaming on Facebook as a whole is growing, and growing fast. The social network recently revealed that 251 million people played games on Facebook in September 2012, up from 226 million in September of 2011. Right now gaming on the social network is anyone’s game, and it looks like King is up to the challenge.

“We have a very simple strategy: to launch good games and the best games everywhere,” says Zacconi. “For me this is the most important launch this year.”

Candy Crush Saga will be available for iOS in November and later for Android.

Are you a Candy Crush Saga fan? Let us know your thoughts in the comments.

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Tuesday, October 30, 2012

American Apparel Angers Twittersphere With ‘Hurricane Sandy Sale’

An American Apparel ad for a “Hurricane Sandy Sale” has sparked backlash from the Twittersphere.

The retailer sent out an email blast Monday night, offering 20% off to customers for the next 36 hours “in case you’re bored during the storm.”

It features a map highlighting the Northeastern United States, where Sandy â€" now categorized as a post-tropical cyclone â€" is hitting the hardest. The sale is only available in Connecticut, Delaware, Massachusetts, North Carolina, New Jersey, New York, Pennsylvania, Virginia and Maryland, according to the email.

The ad, which tells viewers to “Just Enter SANDYSALE at Checkout,” apparently targets online shoppers who are staying indoors to seek refuge from the storm. American Apparel did not immediately respond to a request for comment.

Online reaction to the ad has been overwhelmingly negative. Social media users, including those on Twitter, aired their grievances against American Apparel via the web:






American Apparel is just one of several companies that have committed online marketing faux pas. Last year, fashion designer Kenneth Cole’s Twitter account made light of the protests in Egypt by tweeting, “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online.”

SEE ALSO: CelebBoutique Misguided Aurora Tweet Sparks Twitter Outrage

What do you think of American Apparel’s ad? Tell us in the comments below.

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Amazon’s Homepage Skewers iPad Mini [PIC]

Visit Amazon‘s homepage, and you’ll see the iPad mini featured prominently in an ad â€" but it’s not what you think.

The ecommerce retailer takes a jab at Apple‘s tiny tablet, and compares it with the Kindle Fire HD. The top of the ad displays a quote from Gizmodo, which portrays the iPad mini in an unflattering light:

“…your [Apple's] 7.9-inch tablet has far fewer pixels than the competing 7-inch tablets! You’re cramming a worse screen in there, charging more, and accusing others of compromise? Ballsy.”

Underneath the quote, a bold headline reading, “Much More for Much Less” implies that consumers can get a better quality device for less with the Kindle Fire HD than with the iPad mini.

Below that is a chart comparing the tablets’ specs, alongside a photo of the Kindle overlapping an iPad.

While the Kindle boasts “stunning HD display with 30% more pixels than iPad mini,” 216 pixels per inch, the ability to watch HD movies and TV, dual stereo speakers and “ultra-fast MINI Wi-Fi,” the iPad has “standard definition, low-resolution display,” 163 pixels per inch, no HD movies or TV and a mono speaker, according to the ad.

But the cincher is the pricing: Amazon’s tablet is available for $199, while Apple’s offering costs $329, the ad shows.

Competitors of the Cupertino, Calif. company have suggested that the iPad mini is overpriced, especially when stacked up to other smaller tablets such as the Kindle Fire and the Nexus 7.

Still, that hasn’t stopped fans from eating up the tablet; after debuting last week, the iPad mini has been selling out during pre-orders.

Apple has previously been targeted by its competitors. Last month, Samsung criticized the iPhone 5, comparing it unfavorably with the Galaxy S III, in a feisty ad.

What do you think of Amazon’s ad? Tell us in the comments below.

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Monday, October 29, 2012

Apple Will Sell App-Enabled, Color-Changing Light Bulbs

When you think of Apple, you think of iPhones or iPods, or perhaps a MacBook, but you probably don’t think about home automation. That may change starting Tuesday, when Philips starts selling its Hue light bulbs exclusively in Apple stores across the country, bringing personal wireless lighting into the home.

Philips calls Hue the world’s smartest light bulb. It’s actually a web-enabled LED home lighting system that, when used with the free mobile app, lets consumers control and play with the lights in their home.

Home automation has, until recently, been out of the price range of the average consumer, but companies like Belkin, with its WeMo, Logitech and more recently, Nest with its Learning Thermostat, are changing that.

I had the opportunity to try the Hue system and app for a few days, and can tell you that it was a lot of fun. I was able to change the colors of the light bulbs in different rooms, adjust the brightness level, or turn the lights off and on with one touch from my iPad.

Filip Jan Depauw, Philip’s senior director for the project, told Mashable that consumers should be able to select the lighting they want, whether it’s soothing or relaxing. “We won’t tell you what to do,” he said, “You create your own mood.”

The way it works is pretty simple. I had a starter kit, which consists of three bulbs and one wireless bridge. The bridge gets plugged into your home router, while the bulbs replace existing bulbs in your lamps. They are retro-fitted to work with most standard lamps.

Once they’re in place, I pressed a button on the bridge which immediately identifies all three lights. Using the app on my iPad, I was able to rename the lights, calling them: Living Room, Family Room and Office. I had fun sliding the bar from left to right, which changes the intensity of the bulb’s color; it was like having a dimmer switch built into my mobile device.

Once I was done playing with the lights, I headed to the scene screen, where there are 12 preset options, including sunset, deep sea, beach and hammock (those do sound mood-inspiring, don’t they?). When you choose your preferred option, the three lights take on colors from the scene. For instance, after clicking on the beach scene, my office lamp turned a deep pink, the living room turned orange and the family room turned a vibrant peach (eliciting yelps from football-watching members of my family).

If you don’t like those colors, simply choose another color palette, which are numbered on the app; the bulb will then take on that color. You can increase or decrease the color’s brightness by sliding the bar at the bottom of the app from left to right.

If you find a scene you really like, go to the settings, and assign it an “on” or “off” time. For instance, you can switch a particular scene on at 6 p.m., when you’re walking in the door from work. Or, set a nice, low light in the upstairs bathroom to turn on first thing in the morning. You can also group and ungroup clusters of lights at once.

Jan Depauw mentions creating moods for certain occasions, and I immediately think about how my husband goes around the house, turning on certain lights when we’re expecting company. They’re soft lights that create intimacy and warmth in the living room. With Hue, it’s easy to create a group and a scene called “Company” that we can tap whenever we’re ready to entertain.

Hue also lets you set a timer to control when your home’s lights go on and off. For example, you can set up an “on” and “off” schedule for your lights, so your family never has to come home to a dark house. Also, if you forget to turn off the lights before leaving for a trip, simply log into the online portal to turn them off.

The router and your mobile device must be running on the same Wi-Fi network, but the bulbs themselves work using ZigBee, which consumes less power, and more importantly, acts as a bridge that transmits the signal from bulb to bulb. ZigBee is also open standard, so Philips is hoping more companies will develop applications for it, as well.

Hue also offers reverse signalling, which means you can ask it to notify you if something hasn’t happened. For instance, Jan Depauw gives an example of someone being notified if an elderly person’s lights haven’t been switched on by a certain time in the morning. Innovations such as this one demonstrates how home automation is starting to watch over us, similar to how the Nest thermostat is learning our habits and setting itself based on our patterns.

The starter kit costs $199, and you can buy additional bulbs for $59 each. That’s a lot of money, but I’m told the bulbs last 15 years or 15,000 burning hours, and consume one-fifth of the energy that standard bulbs would use.

For now, the bulbs fit into standard lamps, but Philips says they’re working on different types of lightbulbs, such as spots and downlights.

It will be interesting to see how this does in the Apple store, though the Nest is also sold there (and sells quite well). Apple seems to be moving slowly and carefully into home automation tech, partnering with a select few companies that make products that can be controlled using iPhones.

To see Hue in action, watch the video below; then, let us know in the comments whether you’d like the option to adjust light colors in your home.

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Top 3 Reasons Why You Need to Attend the Mashable Media Summit

The Mashable Media Summit is a rare and unique opportunity to be in the company of leaders from all areas of the industry. In less than one week, you’ll hear from new media companies like Facebook, Tumblr and Reddit, as well as more traditional staples in media including The New York Times, Hearst and NPR. You’ll hear the full story from every angle this Nov. 2 at the TimesCenter in New York City.

Tickets are on the brink of selling out, so get yours now.

The Mashable Media Summit is a one-day conference that explores how new forms of technology are redefining media. Industry leaders will speak at the TimesCenter in New York City to explore the latest innovations in the space and the future of journalism. Tickets include all conference sessions, breakfast, lunch and a networking reception.

Eventbrite - Mashable Media Summit 2012

Here are the top three reasons why attending the 2012 Mashable Media Summit is a valuable investment for you and your organization.

  1. Hearing from industry leaders: Experts from Hearst Corp., Google, Reddit, Facebook, LinkedIn, NPR, AKQA, DKNY, The New York Times and others will speak about the latest trends and innovations in media and advertising.
  2. Networking with industry professionals: This one-day conference brings together a wide range of professionals in digital, tech, advertising, sales, marketing, mobile and publishing. This is a perfect opportunity to network and form new business relationships.
  3. Learning new information: With topics like “Politics Transformed,” “Thinking Outside the App” and “Are Social Media Networks the Publishers of the Future?” you will learn actionable takeaways you can bring back to the office.

You can view the agenda online, and in the gallery below, get an inside look at some of the speakers who will appear on stage at the Media Summit. You don’t want to miss out on this year’s summit, get your tickets now before it’s too late!

Mashable Media Summit Information

Date: Friday, Nov. 2, 2012
Time: 10:00 a.m. â€" 5:00 p.m.
Location: The TimesCenter, 242 West 41st Street, New York, NY 10036
Tickets: Purchase tickets on Eventbrite.

A Look Back at Last Year’s Mashable Media Summit

Supporting Sponsor

Sponsorship Opportunities

A limited number of sponsor opportunities are available for the Mashable Media Summit. This is an excellent opportunity to get in front of Mashable’s passionate and influential audience. Contact sponsorships@mashable.com for opportunities.

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Sunday, October 28, 2012

Kids Learn to Draw Mickey With Disney’s Creativity Studio

Gift of the DayMashable’s Gift of the Day series highlights cool, interesting and fun products for that special someone on your holiday list.

Know a Disney fan or a wannabe artist? The Disney Creativity Studio app makes a great gift. Through the app, a real Disney artist teaches you how to draw Mickey and other beloved characters with step-by-step tutorials, using your iPad and a stylus.

The Smart Stylus is your creative tool. It feels comfortable in your hand and, of course, features a cheerful picture of Mickey. The stylus magically draws different shapes and textures, like markers, crayons and stamps, as well as a variety of colors and brush sizes. A color palette appears across the top of the screen, and there’s an eraser for those inevitable oopsies. Simply flip the stylus over, just like a pencil.

Dozens of pages of fun activities guide you through tracing and drawing, until you too become a Disney artist â€" or close to it. If you’re feeling inspired, use the free drawing option. Once you’ve created your masterpiece, save or email it to Grandma as a gift. A folder preserves all your completed drawings.

The Disney Creativity Studio costs $49.99 (available at the Apple web store) and is best for ages four and up. The package includes the stylus and a carrying case, as well as a code to download the app for free. Otherwise the app is available for purchase for $3.99 from the App Store.

Thumbnail image courtesy of iStockphoto, PinkTag

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Oakley’s Heads-Up Airwave Goggles Will Make You a Robo-Skier

Imagine hitting the slopes while your favorite song is wirelessly pumped into your eardrums, GPS technology tracks your friends, and speed and jump altitudes are projected into one corner of your field of vision.

No, this isn’t some futuristic dream â€" it becomes reality on Oct. 31, with the release of Oakley’s new Airwave ski goggles. It features a heads-up, Google Glass-like display, as well as high-tech analytics and data-tracking capabilities.

Powered by Recon Instruments‘ latest heads-up technology, the goggles allow wearers to see information, such as how fast they’re traveling, maps, temperature, playlists, locations of friends, and incoming calls and messages projected, into their field of vision. All of this is displayed in the lower righthand corner of the goggles â€" so users can still see the snow in front of them â€" and appears to the eye as if it were displayed on a 14-inch screen five feet away.

After purchasing the goggles for $599 and downloading a corresponding iPhone, iPod Touch or Android app, wearers operate the gadget using a wrist-mounted remote control. They can then track friends who’ve downloaded the free app, too, but haven’t necessarily bought the goggles themselves. Text messages and phone calls are displayed in the goggles, so users can either respond quickly with customizable stock messages via the wrist remote â€" “call you later,” for example â€" or take out their phone for lengthier replies. The remote can also control music, which is played via Bluetooth in the goggles.

SEE ALSO: Could Google Glass Change Pro Sports Forever?

The app comes pre-loaded with route maps for some 600 resorts worldwide. As skiers traverse those courses, data on max speed, highest jumps, descent in altitude and comparisons to past runs are all tracked and stored. This info is viewable within the goggles via the app and heads-up display, and is available online. An Airwave developer kit also lets programming-minded users create their own third-party apps to use with the goggles.

I got a chance to demo the Airwave goggles earlier this month, and came away impressed. Granted, sitting on a couch is a far cry from smashing down snowy mountains, but the heads-up display was clear, simple to navigate and non-invasive. Tucked away in the bottom right of the goggles, it seemed like something that would be easy to ignore or quickly glance at without losing concentration.

Oakley CEO Colin Baden told me that the ski goggles are likely just the first of many heads-up display products from the sports eyewear giant. Versions for runners, cyclists and motor sports could be on the way soon, and the potential for expansion, he said, is “pretty infinite.”

Do Oakley’s Airwave goggles seem like something that could make their way onto your Christmas wish list? Let us know in the comments.

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Saturday, October 27, 2012

Facebook Inspires Young Voters to Take Action [INFOGRAPHIC]

As election day approaches, you might be getting sick of the political bickering in your News Feed. You can try to fight it, but political participation on social media is contagious.

Since 2004, politicians like Howard Dean and Ron Paul have been using social and new media to advance their causes and put themselves in front of younger voters who aren’t just tech-savvy, they’re tech-centric. Facebook and Twitter are powerful tools for spreading information and news, as Barack Obama used to his advantage in his 2008 bid for the presidency.

But Facebook can do more than just familiarize voters with a candidate or let them “Like” a campaign page. For the younger demographic of new voters, social media can be a push to the ballot.

SEE ALSO: Social Is the Secret Weapon in Local Politics

A study out of the University of California found that social messages functioned as highly effective reminders to vote. When pictures of friends appeared in the messages, potential voters were more inspired to take action. Altogether, the study directly influenced the 2010 midterm elections by inspiring more than 300,000 voters to hit the polls. In the end, all that political bickering might only increase the chances of higher voter turnout in the long run.

Check out this infographic from Online College Courses to learn more about the way social media and politics are merging in 2012.

Facebooking for Office

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72-Hour ‘Mario’ Marathon Will Put Wiis in Hospitals

MariothonersRemember when you’d get home from school on Friday afternoon, switch on your favorite video game and the next thing you know it’s Sunday night? Oh, to be young again.

Well, a group of seven “adults” in the U.K. seem to have uncovered a compelling reason to rediscover the childhood dream of a weekend video game marathon, except this is no ordinary marathon â€" it’s a Mariothon. The gamers will be playing 13 different Mario games over 72 consecutive hours to benefit the Starlight Children’s Foundation, a charity that raises money for terminally ill children.

“We chose Mario because we all loved the original Nintendo Mario games, and we felt it was something many people would be able to recognize and identify with,” Andrew Tabner, 27, tells Mashable. “We felt it was something we could put our own stamp on.”

Tabner is one of three veterans of the original Mariothon in 2011, along with two brothers â€" Kevin and Mike Fowler, ages 29 and 31 respectively. Last year, they raised £2,500, a total they are hoping to double this year, especially since they more than doubled the size of the Mariothon team.

To increase intrigue and hopefully donations, the entire Mariothon is being live-streamed. This endurance test of gaming began Thursday and goes through Saturday.

Not only can viewers chat with the gamers and watch them play Mario, anyone who makes a donation receives “credits,” which can be traded for various entertainment perks. For instance, you can ask them sing, dance, do pushups, act like Mario or play blindfolded. They’re a lively group, and it’s obvious they enjoy engaging with viewers and being entertaining. The challenge for them will be to maintain their vigor throughout the entire weekend.

“If people are watching, chatting, interacting and having fun â€" it’s easy to be upbeat,” Tabner says.

One of the reasons the group chose the Starlight Foundation is because, among other projects, the charity is working to put a Nintendo Wii in every children’s ward and hospice in the U.K. It seems only appropriate for a group of video game nerds to play video games to support a charity that supports video games. The following description on the Mariothon website pretty much says it all:

“None of us are athletic enough to run a physical marathon, so we’re doing it by proxy and making Mario do all the running!”

Before going to Mariothon.org to check it out, leave a comment about your favorite childhood video game rituals. Which games would you sacrifice sleeeping, eating and bathrooming to play all weekend?

BONUS: 25 Years of Super Mario Brothers

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S.F. Giants Now Have as Much Social Klout as Barack Obama

The San Francisco Giants aren’t just winning the World Series two games to none â€" they’re also killing it so hard on social media they’ve managed to match President Obama’s social popularity with a near-maximum Klout score of 99.

The Giants have long been one of the most digitally advanced teams in sports, but a Friday morning tweet by Bryan Srabian, the team’s digital marketing director, noted the Obama-tying social milestone. Chances are extremely high that’s a record for any sports-world entity, but Klout has not been able verify that for us just yet.

For comparison, the Detroit Tigers, San Francisco’s World Series opponent, are currently boasting a Klout score of 93. Justin Bieber was previously the only person to achieve a Klout score of 100, but his ranking has fallen to 91 after the company reshuffled its secret algorithms in August.

So how are the Giants doing it? An uptick in Bing searches â€" which are factored in to Klout scores â€" is likely one reason, but the team’s tech-savvy fan base and top-shelf Twitter engagement efforts probably play a bigger role.

The team has been heavily promoting the #SFGiants and #OrangeOctober hashtags as primary rallying cries throughout the playoffs, but also gotten creative with other clever conversation points. As comeback victories became a trend, for example, the team began adopting the hashtag prefix #Rally â€" first with #RallyZito for starting pitcher Barry Zito, then for other players as well before getting even more creative.

On Wednesday, the Giants’ official Twitter account christened the team’s trip to Detroit for Game 3 as a #RallyFlight. Before that, #RallyEnchiladas became an official hashtag in honor of pitcher Ryan Vogelsong’s favored pre-game meal, and fans tweeted a deluge of enchilada photos to his wife Nicole:

“The number of people talking about you, the positive sentiment, the way that people are using our hashtag, you can tell we have a really passionate fan base,” Srabian told ESPN.com. “Even just from the eyeball test, you can measure [the engagement] is high. It’s really exciting.”

Of course, sterling performances by Giants players don’t hurt the team’s social engagement either. During Wednesday’s Game 1, third baseman Pablo Sandoval tied a World Series record by hitting three home runs. According to Major League baseball, the words “Pablo,” “Sandoval” or “Panda” (his nickname) were included in 20 percent of the the game’s 813,000 total social media comments.

Thumbnail image courtesy SFGiants.com

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Friday, October 26, 2012

Lookcraft Takes the Pain Out of Shopping for Men

The Launchpad is a series that introduces Mashable readers to compelling startups. If you would like to have your startup considered for inclusion, please see the details here.


Lookcraft

Name: Lookcraft

One-Liner Pitch: An e-commerce site that helps men decide what to wear and lets them try out fashion items for free from the comfort of their own homes.

Why It’s Taking Off: Lookcraft re-imagines the shopping experience to tap into the multi-billion dollar online retail market for men.


There is a long held stereotype that men hate to shop for clothes, but Jamie Quint believes the real problem is just that shopping experiences are rarely if ever designed specifically with men in mind.

“The shopping experience as it exists today is really an experience for women,” Quint told Mashable. “I think there was a perception for a long time that men didn’t care about shopping, and to some extent that’s true. But the U.S. is 50% men and they all have to wear clothes. It’s a little bit under-served and ignored.”

That’s something he hopes to change with his new startup, Lookcraft. The e-commerce site, which launched earlier this week, tries to take the pain out of shopping for men by re-thinking the traditional e-commerce shopping experience to make it simpler and more convenient. Rather than ask guys to sift through hundreds if not thousands of retail items online, Lookcraft asks men to take a brief style survey when signing up for the site, which is then used to put forward a limited number of suggestions for fashion items to buy.

Don’t worry, guys, you won’t be asked to name your favorite kind of tie or declare whether you prefer straight-cut pants to loose-fit pants. It’s a visual quiz rather than a written test. You’ll be shown a series of pictures of men dressed in different styles and asked to select the outfits you like best, and then be prompted to fill out a few questions about your size and body type. After the initial quiz, Lookcraft gives users the option to take a couple additional tests to assess their color and pattern preferences. Lookcraft worked with professional stylists to come up with the style quizzes as well as the selection of items available on the website.

Based on the answers, Lookcraft will put forward a set of seven recommended items at a time, including shirts, pants and shoes from a variety of brands. If you don’t like some of the suggestions, the site will offer up others. Once you find an item you do like, you can opt to have it delivered to your home for free and you’ll have up to seven days to try it on. There’s no limit to the number of items you can try at a time, and Lookcraft will only charge customers for the items they don’t mail back after the seven days are up.

In essence, Lookcraft encourages men to use their homes as dressing rooms so they never have to set foot in a retail store again.

Lookcraft

Several startups have tried to tap into the e-commerce market opportunity for men in recent years. Gilt Groupe launched a dedicated section for men’s apparel, but is reportedly planning to shut it down because it wasn’t profitable. Other services like ManPacks, Birchbox Man and the Dollar Shave Club tend to rely on a subscription model for a narrow selection of products. Mr Porter, a men’s fashion site, does sell similar items to Lookcraft and provides some style tips and suggestions, but doesn’t offer quite the same effortless experience.

Lookcraft raised a small seed funding round from First Round Capital as well as several prominent angel investors, including Roger Dickey, the founder of Mafia Wars, and Angus Davis, who founded the purchase-sharing startup Swipely.

According to Quint, Lookcraft makes money by partnering with brands to buy items at wholesale prices and sell them to customers at retail prices. To date, Lookcraft has partnered with about 20 brands.

Images courtesy of Lookcraft; thumbnail image courtesy of Flickr, JonoMueller

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Google Refuses to Remove Anti-Muslim YouTube Video

White House officials on Friday asked YouTube to review an anti-Muslim video cited as fueling violent protests worldwide, but according to The New York Times, the Google-owned site doesn’t have any intention of taking it down.

Google told the publication that the “Innocence of Muslims” video does not violate terms of service for YouTube regarding hate speech because it is focused on the Muslim religion and not the people who practice it. Although Google put up a temporary block on the clip in Egypt and Libya due to local violations in those countries, it still remains accessible to most worldwide.

SEE ALSO: ‘Innocence of Muslims’ YouTube Video Spurs Protests Across Mideast

The 14-minute video, which was a trailer for an upcoming “Innocence of Muslims” film thought to be created by an American man â€" upset the Muslim community for insulting the religion’s Prophet Muhammad. (Note: Early reports pegged the filmmaker as “Sam Bacile,” a supposedly Israeli-American real estate developer living in California. However, certain details didn’t add up: There’s no licensed real estate developer in California with that name and Israeli officials denied his existence.)

The video has also been credited as contributing to global protests, including the attack on the U.S. consulate in Libya, which resulted in the deaths of four U.S. citizens including a U.S. ambassador, and igniting other protests across the globe.

Google’s decision to not comply with the White House’s request is in line with a company policy from 2007 that said it would consider laws, local policies and culture when deciding whether to remove or restrict a video.

“One type of content, while legal everywhere, may be almost universally unacceptable in one region, yet viewed as perfectly fine in another,” Rachel Whetstone, senior VP for communications and public policy at Google, said in the policy. “We are passionate about our users, so we try to take into account local cultures and needs.”

YouTube’s Community Guidelines “encourage free speech” and “defend everyone’s right to express unpopular points of view.” However, it does not allow “hate speech,” which the company defines as “speech which attacks or demeans a group based on race or ethnic origin, religion, disability, gender, age, veteran status, and sexual orientation/gender identity.”

The Obama administration initially “reached out to YouTube to call the video to their attention and ask them to review whether it violates their terms of use,” Tommy Vietor, spokesman for the National Security Council, told the Washington Post.

UPDATE: The original version of this story said it was believed that the filmmaker was an American-Israeli man, but it has since been updated to reflect that authorities now think a false identity was used.

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NBA Player Goes on Heartbreaking Twitter Rant After Suspension

NBA player Delonte West, who has been diagnosed as bipolar, went on an alternately bizarre, bitter and heartbreaking Twitter rant Thursday after being suspended by the Dallas Mavericks.

West was suspended indefinitely for “conduct detrimental to the team,” according to a sparsely worded statement by team president of basketball operations Donnie Nelson on Thursday morning. The Mavericks plan to waive West permanently within the next few days, the Dallas Morning-News reported that afternoon.

West told ESPNDallas.com that he was being unfairly blamed for an altercation between teammates that he was not involved in following an exhibition game loss on Wednesday night, and that he was told via text message not to show up for practice the next day.

After the suspension was announced Thursday morning, he took to his Twitter page to post a string of emotional messages that appeared to be directed at the Mavericks, including:

The tweets expressed a vulnerability not often seen by a professional athlete in any forum, let alone social media. They took on added significance â€" and sadness â€" given West’s troubled history with mental illness. He’s been battling biopolar disorder throughout his career.

The image of West sitting in his car across from the Mavericks’ arena, suspended and teary-eyed, is especially poignant.

Thumbnail image courtesy Flickr, GAMEFACE-PHOTOS

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Thursday, October 25, 2012

How Social Media Is Introducing NBA Fans to a Budding Star

Portland Trailblazers rookie Damian Lillard wasn’t a highly touted high school player coming up in Oakland, Calif., and he didn’t attend a powerhouse NBA-feeder college program like Duke or Kentucky. But the kid. Can. Ball.

Now, as Lillard begins his first season as a professional point guard out of Weber State University, social media is playing a key role in introducing him to NBA fans. Beefed up Twitter and Instagram presences coupled with an ongoing YouTube mini-documentary series have helped raise Lillard’s profile among non-hardcore hoops fans in ways that wouldn’t have been possible just several years ago.

Of course, none of that digital promotion would exist if not for Lillard’s big-time game. He was college basketball’s second-leading scorer last year at 24.5 points per game and named co-MVP of the NBA’s annual summer league in July. His impressive summer showing now has him as a trendy darkhorse pick for Rookie of the Year. Still, when the Blazers picked him sixth overall in June’s NBA Draft, the move had many casual fans asking, “Who?”

“Kids who play for Texas or North Carolina in college, all they do during the telecasts is tell you about their backgrounds and how they started playing ball,” says Nate Jones, who oversees digital marketing for Goodwin Sports Management, the agency that represents Lillard.

Enter social media. Important for any athlete looking to build a brand, it’s been an extra-powerful factor for Lillard to share his own story and personality, which weren’t featured on those national telecasts.

SEE ALSO: Inside Adidas and Derrick Rose’s Digital ‘Return’

Lillard’s social push actually began before the draft, when increased attention as his buzz built boosted his Twitter follower count by thousands. He now interacts regularly with his 46,000 followers (he had some 2,000 early this summer) and is active on Facebook and Instagram (username: DamianLillard) as well.

But the biggest piece has been “License to Lillard,” a series of YouTube mini-documentaries that fill fans in on his background â€" he learned to shoot on a tree and goes through epically grueling workouts â€" as well as showcase his work ethic and personality.

“To me, marketing is just storytelling,” says Jones, who’s helped produce mini-docs for a number of other Goodwin clients in the past. “Mini-docs are a way for you to build that strong tie between fans and a player, and that relationship is the most valuable thing a player has going for them.”

The videos have become hits with fans, with the recently released third installment picking up about 25,000 views in its first three days online.

The Blazers have been featuring Lillard digitally, too â€" as they would any first round pick, but also with an eye toward his low-profile past, according to Dan Harbison, the franchise’s director of digital media and marketing. A steady stream of highlights shared via Twitter and a recent YouTube profile have been part of that effort.

“With Damian specifically, we definitely needed to make sure we connect him to the fans, not just because he’s new, but because he wasn’t on the radar as much as other guys,” Harbison told Mashable.

Lillard gets his NBA career officially underway with the Blazers’ season opener on Oct. 31. If he has the strong year so many now expect and picks up more endorsement and media opportunities, don’t forget where you may have gotten to know him first â€" the social web.

Thumbnail image via Facebook.com/DamianLillard

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Cellphone Heart Test’s Young Inventor Doesn’t Own a Smartphone

catherine-wong

Catherine Wong is a 17-year-old student (with a perfect SAT score) and the inventor of the first cellphone-compatible electrocardiogram (ECG) test. The New Jersey Morristown High School student’s cellphone ECG system could give nearly 2 billion people living in the world’s most rural and impoverished countries access to this basic test.

We recently caught up with the engineering wiz at an industry event, where she told us some surprising facts about herself.

While Wong is an award-winning designer of the Bluetooth-enabled heart exam, she doesn’t own a smartphone. It may be surprising that a high school student does not have the latest iPhone or Android device by choice. She says she got her first mobile phone in the sixth grade.

“I didn’t have a smartphone and I still don’t have a smartphone for myself,” Wong says. “It’s a would-be Blackberry, not Internet-enabled.”

In her work, she relies on simple cellphones. The aspiring biomedical engineer created the cellphone-based version of the traditional ECG, which is like taking a “magnifying glass” to your heart. The scan enlarges the tiny electrical signals created by your heart as it beats and maps it on a real-time graph.

The cellphone ECG can connect individuals, without access to regular healthcare, to doctors miles away. Wong was a finalist in the Google Science Fair this year, and won NPR’s Big Idea Contest, the Air Force Research Laboratory Special Award, as well as other national awards and honors for her cellular electrocardiogram prototype.

Wong is passionate about leveraging the global ubiquity of mobile phones to reach communities in underdeveloped countries. She frequently cites this popular statistic about cellphone usage in India: There are more mobile phones than toilets for the country’s 1.2 billion population, according to the United Nations. It’s estimated that one in seven people in the world have access to a mobile phone.

“There’s a huge swath of population that hasn’t been addressed in terms of technology,” Wong told Mashable. “We are only beginning to see that this is where we can make a change.”

SEE ALSO: Cellphone Data Could Slow the Spread of Malaria

The cellphone system transmits real-time scans over cellular networks to medical professionals. All patients need to do is attach three electrodes to their bodies, and wait for the bluetooth-enabled microprocessor board to convert the analog data â€" numbers based on small electrical pulses created by your heart. The pictures can be transmitted through Bluetooth onto simple Java-enabled cell phones.

“It’s going to send [the scans] over the phone wirelessly, and it’s going to display that in real time,” Wong said. “The goal is to make it a regular ECG, but on a mobile phone.”

Wong aims to further develop the system, get heart specialists on board and market the heart-monitor app.

“I’d like to focus on developing areas,” she said. “I think the way to reach people is to use the technology that’s so widely accepted and adopted. What you build for that platform, you’ve already crossed the first hurdle of getting that technology integrated in the area.”

Image courtesy of The Mary Sue

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Wednesday, October 24, 2012

Apple Tablets an Important Part of the Education Puzzle

When the iPad first debuted in 2010, it very quickly made it’s way into schools as an educational tool. It was less expensive than a traditional laptop and turned out to be a powerful learning device.
Just this summer during Apple’s third quarter earnings call, CEO Tim Cook announced Apple sold twice as many iPads as Macs for use in educational environments. Cook said the company sold 1 million iPads for educational purposes, and that interest in the iPad2 in grades K-12 was strong.

With Tuesday’s introduction of the new iPad mini, coupled with the announcement of a new version of iBooks, Apple is hoping to capitalize on that interest.

Many school systems now regularly use tablets in the classroom, and with budgets being slashed, the iPad mini, with a lower entry price that the larger iPad, seemed like it would be a welcome addition to the digital tools available. However, Vineet Madan, Senior Vice President of New Ventures for McGraw-Hill, which publishes textbooks through the iBookstore, says the price of $329 is surprising. He points out it’s only $70 cheaper than the iPad 2, plus you now need to buy adapters and cables for use with the new lightning connector.

He says for middle schools, the iPad 2 remains a very attractive device for education. He expects elementary schools, however, will likely be looking at the new mini. “Elementary school is where children are smaller and having something lighter in weight will work quite well,” he tells Mashable. He says the difference in weight can make a big difference for them in terms of portability.

Tim Cook said there are 2,500 classrooms using iBooks textbooks right now, which Madan says is still a relatively small number. He does expect, however, for that to increase in the coming years. As schools allocate money to set up computer labs with limited funds, many find they can do it for less with iPads. The ‘computer lab’ has become the “iPad lab” and the lower price of the iPad mini helps even more.

SEE ALSO: The Future of Education: Tablets vs. Textbooks

There are added costs to think about, as with any new technology. Not only do you need to buy iBooks and apps, you need to train teachers, he says. There are anecdotal tales of some schools with closets full of iPads but no teachers qualified to teach on them, or no curriculum designed for the new technology.

Still, Madan says, ‘It’s the applications and experiences you can deliver that have the potential to transform learning’ when using a tablet, no matter the size. And transforming learning is exactly what tablet use is doing, bringing in that personalized learning experience. Madan says “I don’t think there’s ever been a better time to be a student.”

In addition to the iBooks partners, software companies have introduced the interactive learning experience on the tablet. Osman Rashid is founder and CEO of Kno, a digital textbook startup that makes interactive textbooks for college students, and has just expanded to K-12 students. Kno lets you rent an interactive searchable textbook for the year, for under $10.

He tells Mashable the tablet is the best form factor for learning, a great tool for education. He believes screen resolution makes a big difference though, as higher resolution allows for more content on the screen. The iPad mini does not have a retina display, rather it has the same display as the iPad 2; 1,024 x 768.

SEE ALSO: 10 Ways to Optimize Your iPad for Kids With Special Needs

Still, Rashid says he’s glad Apple is innovating, and believes this move propels education forward.

Whether or not iPad mini’s start showing up in classrooms in record numbers remains to be seen, but it does show Apple’s commitment to education. Aside from a renewed push into digital textbooks, the cost of the hardware is coming down, making it a tad easier for schools to justify purchasing an Apple tablet and all the apps and textbooks that come along with it.

What do you think of tablets being used for education in this way? Is it a good use of a school’s funding? Let us know in the comments.

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Tuesday, October 23, 2012

Top Hat Monocle Transforms Tech From Classroom Distraction into Teaching Tool

Name: Top Hat Monocle

Quick Pitch: Transform tablets and smartphones from classroom distractions into teaching tools.

Genius Idea: Top Hat Monocle lets college students use smartphones, tablets and laptops instead of traditional classroom response systems to engage with their professor’s lectures.


If Top Hat Monocle has its way, teachers won’t yell at students for taking out their cellphones in class â€" they’ll encourage it.

The Toronto-based startup is rethinking the way students engage with teachers during college lectures by replacing so-called “clickers” â€" the remote-control response systems used in classrooms â€" with web-based applications that work on students’ smartphones, feature phones, tablets and laptops.

Professors who opt to incorporate the service into their classrooms can develop interactive quizzes, surveys, discussions and other features, and encourage students to engage with these presentations through their mobile devices.

Mike Silagadze, the company’s CEO and co-founder, came up with the idea for Top Hat Monocle while studying engineering in college. “The lecture experience wasn’t very engaging, and didn’t add a lot of value,” he tells Mashable.

As a result, Silagadze says attendance typically dropped by 20% to 30% by mid-term. “That’s pretty disastrous if you think about the amount of energy and time that goes into preparing for the lectures by the professors and by the schools preparing equipment for it.”

Silagadze developed an application to help boost engagement while still in school, officially launching Top Hat Monocle in late 2010. Since then, the service has been used by teachers in nearly 200 universities worldwide (mostly in the United States and Canada); Silagadze expects to reach 200,000 students by the end of this year.

Top Hat Monocle raised $8 million in a round of funding from Emergence Capital Partners, iNovia Capital and other companies this summer, on top of $1.5 million it raised in a previous seed round last November. The startup has put that money to work, growing its staff and customer support side, and expanding its presence in new markets. Top Hat Monocle recently opened an office in Australia, and Silagadze hopes to expand into the U.K and Europe next.

Top Hat Monocle

The educational tool is free for teachers, but the company makes money from students, who pay $20 a semester for a subscription to the service if they choose to use it. Top Hat Monocle generated $1.2 million in revenue during the 2011-12 school year, and expects to generate about $4 million in revenue this academic year.

Top Hat Monocle isn’t the only tool trying to integrate mobile devices into the classroom in a positive way. Socrative, for example, offers a similar service that lets classrooms use smartphones and laptops in place of traditional classroom response systems. But Top Hat Monocle’s healthy funding and wide range of sophisticated features put it well in front of its competitors.

In addition to its other interactive features, Top Hat Monocle recently launched its first-ever cross-campus tournament that lets classrooms compete against each other on interactive quizzes. The first tournament took place earlier this month between the University of Waterloo and the University of Toronto, and others are planned between Stanford and Berkeley, as well as Harvard and MIT. This endeavor will further boost engagement around learning, and also has the potential to provide data comparisons for students in different schools â€" a potentially useful service in its own right.

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Monday, October 22, 2012

Erin Andrews Receives Death Threats From Strange Twitter Troll

Sportscaster Erin Andrews has become a global celebrity over the past few years. The easy-on-the-eyes hostess and sideline reporter shot up the ladder at ESPN and augmented her recognizability with appearances on non-sports shows such as Good Morning America and Dancing With the Stars before leaving this summer to join Fox Sports.

But the dark side that can come along with fame in the digital age became apparent again Monday morning when Andrews posted this message to her 1.5 million Twitter followers:


The tweet directed attention to the profile of Twitter user @hyuncmartinez, who, it turns out, had been harassing Andrews online since last Tuesday. The apparently female troll has sent a stream of hateful, bizarrely threatening tweets Andrews’ way:





That’s just a small sampling of some 20 messages @hyuncmartinez has sent Andrews directly, out of a total of 57 tweets dating back to early September. While the tweets appear to be simply unbalanced rambling by a strange hater, one does wonder whether Andrews has heightened security during Monday night’s NLCS Game 7 baseball game in San Francisco.

Twitter trolls in the United Kingdom have been arrested for lesser offenses, but @hyuncmartinez doesn’t sound worried about being publicly exposed via Andrew’s policing suggestion.

Do you think Twitter needs to do more to protect celebrities and sports figures from brutal online harassment, or is that just the price of modern fame that entertainers have to deal with?

Thumbnail image courtesy Flickr, Neon Tommy

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How Windows 8 Changes the Game for PC Security

windows-8-security

Security, or lack thereof, has dogged Microsoft Windows since the mid 1990s. This was bad news for consumers who were fond of risky practices like sharing 3.5-inch floppies and downloading unknown files from services like AOL, UseNet Groups and, later, the web and file-sharing services. It was a boon, though, for a legion of security software companies that all dove into the breach to protect us from a vulnerable operating system and ourselves.

For years, Microsoft did all it could to shore up its own defenses. In the Windows XP era, patches showed up almost constantly. Eventually Microsoft settled on Patch Tuesday and security software firms saddled consumers with bloated applications that, while making PCs more secure, made computers operate as if they’d taken a double dose of Xanax.

In the last five years or so, the biggest names in security â€" Symantec, Trend Micro, McAfee â€" all got their act together and made their security solutions lighter, faster and more effective than ever. Microsoft, however, never stopped working on its own security. Each version of Windows made critical changes to harden the operating system’s defenses (they also had to do the same thing with Internet Explorer, which had some of the biggest, gapping security holes of all Microsoft’s software).

Building a more secure platform wasn’t enough. Microsoft eventually made the leap into full-blown protection. Thus, in 2010, was born Microsoft Security Essentials (MSE). Microsoft pitched it as simpler and lighter than other security options. It was also free.

The app promised to block viruses and malware. It installed incredibly fast and just seemed to work. For those who didn’t believe they should pay for a protected system, this was a viable alternative to other popular security freeware, including Avira, Comodo, Adaware, and AVG.

There existed, I would say, a detente between MSE and the big boys (Symantec, McAfee, Trend Micro), because most offered far more functionality than MSE. The aptly named Norton 360, for instance, includes, along with virus and malware protection, anti-spam, anti-phishing, parental controls and password management. Many people are willing to pay for those features.

Windows 8 shuffles the security deck by pulling MSE inside, rebranding it Windows Defender (actually adopting the name of a security feature already inside Windows Vista and Windows 7).

Redefining Windows Protection

In Windows 8 RTM (and the General Release set for later this month), this full-blown security platform is the default security service. No need to download and install, it’s already there. If you upgrade to Windows 8, you’ll have to, ironically, 1) uninstall Microsoft Security Essentials â€" if you installed it â€"- and 2) you may have to uninstall incompatible third-party security software.

The decision to place security protection inside Windows 8 is obviously pragmatism at its best, but it’s also surprising considering all the trouble Microsoft got into in the ’90s when it placed Internet Explorer inside Windows. Security software is an even more competitive space. Even if Windows Defender is not a full-service security product, Norton, McAfee and TrendMicro executives must be beside themselves.

They’re not, but they’re also not shy about pointing out Windows Defender’s deficits.

Windows was “a leaky siv” when it came to security, says Gerry Egan, Symantec’s Senior Director Product Management for Norton by Symantec. Windows Vista improved it and Windows 7 “raised the bar” further. However, Egan is quick to dismiss the “myth” that Windows 8 does way with security attack surfaces.

Egan acknowledges that Windows 8 has added some powerful more system-level protection, including memory changes that make it hard to attack memory-buffer overflow, and boot-sequence updates that, with the right hardware (read: new), can afford additional protection against boot-level attacks.

Windows Defender in Windows 8

Microsoft has actually gone further than just adding Windows Defender and these system-level protections to Windows 8. There’s also the somewhat controversial Smart Screen; an Internet Explorer security feature that pops up a warning screen before that malicious web site installs unwanted software. Now it’s part of Windows 8.

Norton’s Egan worries Windows 8 Smart Screen’s pop-up-like behavior could become as annoying as Windows User Access Control (UAC).

Vendors like Norton, however, are being careful about directly criticizing Windows 8 or Microsoft. They’re partners, after all.

Good Friends or Frenemies?

When I asked Microsoft partner, Trend Micro about Windows 8’s new security chops, the company offered, in part, this cautious response:

“While we applaud Microsoft for including some minimal level of antivirus protection in its new Windows 8 OS and are proud to be a trusted Microsoft partner, we all know from experience that additional protections beyond the basic level of security to be provided by Microsoft are needed. Microsoft Windows 8 paired with Trend Micro is the better choice for security users.”

Note the use of the words “basic level of security”. Trend Micro and Symantec insist that Windows 8 is not equipped to fully protect users from today’s threats. Trend likens Windows 8 security to “the traditional security technologies (anti-malware and signature-based detections) [that] are rapidly becoming ineffective in protecting users from today’s threats.”

Those new threats target social networks like Facebook and Twitter, and attack Windows’ (as well as the Mac’s) weakest security link â€"- the user â€"- directly. Symantec’s Egan told me cyber criminals are increasingly turning their attention to social engineering attacks. So it’s no surprise that they’re on the rise. Egan grants that Windows 8’s new sandboxed architecture can slow down such attacks once the user has let them in the system door, but adds that the necessity of backwards compatibility in Windows 8 also means that older, less secure apps get to live in the more traditional Windows 8 desktop, right alongside the more secure Windows Design ones.

And there’s this, “We don’t see any new anti-social engineering features in Windows 8.”

Trend Micro and Norton both offer social media protections.

Windows 8 users apparently cannot uninstall Windows Defender, but you can disable it in the settings, which should allow compatible security solutions coming from Symantec, Trend Micro and others to handle the security chores on their own. Microsoft also told me it can work alongside these security suites. Even so, Microsoft has changed the game in other ways that may push aside these partners.

One obvious example is Internet Explorer 10. The version that lives in the Windows Design area of Windows 8 (yes, there are two) does not accept plug-ins (IE10 for the Desktop does). As a result, Norton and Trend Micro’s browser extensions that can, for example, pre-check links and store passwords, won’t work. Norton is developing its own browser, which will use the Internet Explorer engine underneath, but support Norton’s security plugins.

This is the kind of kludgey approach consumers are least likely to embrace. There’s also the simple fact that many of them may simply choose to use Windows Defender because it’s already there and running.

Only time will tell if that will be enough protection.

What’s your Windows system protection strategy? Let us know in the comments if you use MSE, or a third-party app and if you’d let Windows Defender do all the dirty work in Windows 8.

Bonus: Dell Offers Three PCs With Windows 8

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Don’t Miss These Inspiring Sessions at the Mashable Media Summit

This year’s Mashable Media Summit is set for Nov. 2, 2012 at The TimesCenter in New York City. You’ll hear directly from the people who are reshaping media today and redefining it for the future. There will be powerful interviews, inspiring presentations, great networking opportunities and, of course, some Mashable surprises. You don’t want to miss this one-day event, so get your tickets now before they sell out!

Eventbrite - Mashable Media Summit 2012

Here are five sessions you can’t miss:

You can view the agenda online, and in the gallery below, see an inside look at some of the speakers who will appear on stage at the Media Summit. Get your tickets now before they sell out!

Mashable Media Summit Information

Date: Friday, Nov. 2, 2012
Time: 10:00 a.m. â€" 5:00 p.m.
Location: The TimesCenter, 242 West 41st Street, New York, NY 10036
Tickets: Purchase tickets on Eventbrite.

A Look Back at Last Year’s Mashable Media Summit

Supporting Sponsor

Sponsorship Opportunities

A limited number of sponsor opportunities are available for the Mashable Media Summit. This is an excellent opportunity to get in front of Mashable’s passionate and influential audience. Contact sponsorships@mashable.com for opportunities.

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Sunday, October 21, 2012

5 Jobs Moms Can Do From Home

Chelsea P. Gladden is the Director of Marketing & PR for FlexJobs, an award-winning service that helps job-seekers find professional opportunities that also offer work flexibility, such as telecommuting, freelance, part-time or alternative schedules. To learn more about Chelsea, visit FlexJobs.com or tweet her @FlexJobsChelsea

A U.S. Census report released this month shows that the number of people who work from has soared by 41% in the past decade. These findings demonstrate that there is hope for moms (and dads!) who prefer the flexibility to work from home while raising children.

Which leads to this question: What kinds of professional job opportunities are there for telecommuting parents? Generally, parents want a job with little to no travel keeps them closer to home in time for after school pick up, and preferably a position that doesn’t involve risking one’s life by jumping from a capsule to break the sound barrier … there have to be easier ways.

SEE ALSO: The Perks of Working From Home [INFOGRAPHIC]

And indeed there are. In fact, the following are some of the more popular options that junior’s folks can do from home.

1. Accounting: Some typical positions include: supervisory auditor, bookkeeper and senior tax manager.

2. Marketing: Some typical positions include: product strategy manager, marketing copywriter and social media coordinator.

3. Computer & IT: Some typical positions include: systems analyst, technical support, computer studies instructor, programmer and graphic designer.

4. Education & Training: Some typical positions include: online tutor, virtual K-12 teacher and academic program director.

5. Medical & Health: Some typical positions include: at-home health coach, registered nurse and billing specialist.

Though these fields are only a subset of 50+ career fields that offer the option to work from home, they were chosen for having the most positions available and their ability to work remotely while staying within the home office.

Part-time hours and job sharing are also an option for better life flexibility. Though the Labor Department found that 582,000 new part-time jobs were added in September, most of them were in the 16-24 age brackets. However, many companies are offering these types of hours at the professional level as well, including the positions mentioned above.

As for the types of companies that cater to parents, Working Mother releases its list of the Top 100 every year and, in addition to flexibility, factors in perks such as fitness programs. This year’s list included companies from AOL to Yale University.

Specialty positions are often catering to remote staff in order to secure the top experts. Though there are more common jobs and less standard titles, the Census Bureau’s findings indicate the number of employees who work from home will continue to rise, with plenty of ideal jobs for parents â€" that don’t involve jumping at an altitude of 128,100 feet.

Every week we post a list of social media and web job opportunities. While we publish a huge range of job listings, we’ve selected some of the top social media job opportunities from the past two weeks to get you started. Happy hunting!

Photo courtesy of Flickr, nkeppol

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HowAboutWe for Couples Mixes Love and Local Deals

couples-balloons

One of the golden rules of online dating says: Turn off your profile after you’ve successfully found a mate. For two years, singles have flocked to the dating website HowAboutWe to meet their future significant others. As its users get engaged and married, HowAboutWe loses its best customers.

“There’s a core paradox in online dating,” its co-founder Brian Schechter told Mashable. “The better you do with your service, the more quickly your users aren’t going to need you.”

The dating service has launched HowAboutWe for Couples to tackle the “rapid turn” of users and to remain a relevant resource for its core customers. HowAboutWe’s secret sauce has always been its user-generated date suggestions.

HowAboutWe for Couples is a membership-based service that delivers one-of-a-kind experiences to members every month. A week before the new month starts, HowAboutWe will ship its fresh datebook to subscribers.

For the month of October, available packages include:

howaboutwe - dates

With a $80 a month membership fee, romantic pairs can choose a free experience built for two â€" or pay extra for a more luxurious date. The company takes care of all the details including the planning, reservations and letting you know when and where to show up. The gratuity is often conveniently included in the fee. All patrons have to worry about is wining, dining and enjoying their company.

The handpicked experiences for couples are guaranteed to be original and exclusively available on HowAboutWe. Two popular packages that were offered recently include “Lazy Sunday,” a home delivery of brunch and dinner ingredients, and an experience called “Once in a Lifetime,” offering couples two tickets to the Once musical on Broadway.

SEE ALSO: 10 Dating Apps to Help You Find True Love

The company has been testing out different types of handpicked dates for months in its private beta stage. The editorial team will continue to work with local tastemakers and influencers to carefully craft romantic expeditions.

For HowAboutWe, it has always focused on bringing online dating offline. Since its 2010 debut, nearly 1 million dates have been proposed and accepted on the platform. Expanding the experience-driven dating service to encompass couples was the logical next step, says its founders.

For now, HowAboutWe for Couples is only available for New York City-based patrons. HowAboutWe for Couples will be expanding to other cities â€" including Los Angeles, San Francisco and Boston â€" in 2013.

Do you feel coming up with date ideas eats up huge chunks of time? Tell us in the comments if you would use this service.

Bonus: Intimate Apps Built for Two

Image courtesy of Flickr, Nicki Varkevisser

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