Sunday, July 21, 2013

Lego Releases ‘Back to the Future’ Time Machine Set at Comic-Con

Take heed, readers: Lego is officially letting you take a crack at building your own DeLorean time machine. The construction-toy company this week opened the sale floodgates for its fourth collaboration with Japanese partner Cuusoo, the Back to the Future Time Machine set.

Available in limited quantities at San Diego's Comic-Con, the set boasts minifigure renditions of Marty McFly, Dr. Emmet "Doc" Brown, the Flux Capacitor, a time display tile and the Mr. Fusion Home Energy Reactor, among other touchstone standouts from the 1980s film trilogy. The Back to the Future Time Machine was submitted by two fan builders, Masashi Togami and minifigure builder Sakuretsu, and was selected in December 2012 as the next Cuusoo set (see below).

Cuusoo lets ambitious Lego lovers create potential product ideas â€" and if the concept nabs more than 10,000 supporters, the project has a chance of being reviewed quarterly by Lego for a chance to become an official product. Lego said the Future set was chosen because of its broad appeal, its level of building-challenge for all ages and its cost effectiveness.

Fans can reportedly build three versions of the DeLorean. Instruction booklets contain production notes and images, but this famous exchange from the 1985 original film should be all the instructions you need:

Marty McFly: "Wait a minute, Doc. Ah ... Are you telling me that you built a time machine ... out of a DeLorean?"

Dr. Emmett Brown: "The way I see it, if you're gonna build a time machine into a car, why not do it with some style?"

As is protocol, fans whose Cuusoo ideas are selected for production earn 1% of the product's total net sales, but Togami and Sakuretsu plan to donate the royalties to the Michael J. Fox Foundation for Parkinson’s Research (the actor played the Marty McFly character in the saga).

Veteran Lego designer Steen Sig Andersen crafted the final set design based on the fan submission, with input from Universal Studios Partnerships & Licensing. And BTTF, the official Back to the Future fan site, served as a product consultant and component authenticator during development.

The Future set is available this week at Lego's Comic-Con booth, as well as participating European Lego stores. The set goes on sale globally Aug. 1 for $34.99 (€34,99).

What do you think of the Lego set? Discuss in the comments below.

Image: ROBYN BECK/AFP/Getty Images

Share This!


No comments:

Post a Comment

Powered By Blogger · Designed By Mashable Articles