Several of President Barack Obama's former top technology and political campaign staffers are launching a consulting firm to bring the data and analytics know-how of the Obama campaign to a variety of companies, advocacy campaigns and other clients.
Former Obama Deputy Campaign Managers Stephanie Cutter and Jen O'Malley Dillon and former Obama campaign Digital Director Teddy Goff, along with other Obama veterans, are joining the firm. Cutter and Dillon will remain on the board of Organizing for Action, an organization designed to support the president's legislative agenda (Cutter is also rumored to be in talks with CNN).
Called Precision, the Washington, D.C. and New York City-based firm will handle branding, data, analytics, targeting and other services for clients "from technology and media companies to consumer brands and financial firms to cause and advocacy groups as well as campaigns," according to Frank Benenati, a spokesperson for Precision who is also an Obama alum. Precision came together over the past month as a product of Cutter, Dillon and Goff's desire to work together on a post-election project.
"Among the three of us, we represent a pretty broad swath of what the campaign did," Goff told Mashable. "Together, we're able to offer a full package of services from strategy and message down to tactical execution."
Goff said Precision will work with companies and groups on a case-by-case basis to help them bring a "better experience" to customers, with decisions over picking clients made based on which ones present the most interesting challenges. He wouldn't name any particular clients Precision will be working with upon launch, but did say it has "a couple great ones in the entertainment and media space," along with a sports league, "a couple" of large technology companies and consumer products and advocacy campaigns.
If Precision's first press release is any indication, it will be using the Obama campaign's success â€" particularly in the fields of data acquisition, analysis and targeting â€" as a main pitch towards prospective clients.
"We defied conventional wisdom by inventing and exploiting the latest, data-driven tools and techniques to reach the right audiences with the right messages, and then to move them to action. We didn’t just break through. We broke new ground," reads Precision's release.
Image via Chip Somodevilla/Getty Images
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