Sunday, January 6, 2013

Apple’s U.S. Smartphone Market Share Rises to 35 Percent

ComScore's new U.S. smartphone market share numbers are in, and the trend that's been going on for years hasn't changed: Google's Android and Apple's iOS are gaining, while everyone else is losing.

In the three-month period ending November 2012, Google had a 53.7% market share, up from 52.6% in August. Apple's market share rose from 34.3% to 35%, while RIM, Microsoft and Symbian all lost market share, dropping to 7.3%, 3% and 0.5% respectively.

smartphone market share november

On the manufacturer front, Samsung's share rose from 25.7% in August to 26.9% in November, while Apple chalked an ever bigger gain, rising from 17.1% to 18.5%. That second place is looking increasingly distant for LG, which dropped from 18.2% to 17.5%. Finally, Motorola dropped from 11.2% to 10.4% and HTC lost 0.4%, dropping from 6.3% to 5.9%.

smartphone market share november

Apple's good results can partially be attributed to the sales of iPhone 5, which became available in late September. In the following quarter, holiday sales will likely help all competitors to some extent, but Apple will probably benefit the most thanks to the availability of the iPhone 5.

Photo courtesy of Flickr, Robert S. Donovan

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