Nine Inch Nails frontman Trent Reznor used Facebook on Tuesday to confirm his involvement with Beats Electronics and its top executives Dr. Dre, Jimmy Iovine and Luke Wood.
Reznor describes his Beats by Dre partnership as âa number of very interesting projects,â which will surface in 2013 and be ânot what youâre expecting!â
The news, of course, comes as a surprise to many because Reznor famously had a falling out in 2007 with Interscope Records â" a label Iovine established. Reznor had publicly criticized Interscopeâs parent company, Universal Music Group, for the way it managed the distribution and cost for the bandâs Year Zero album in Australia. Nine Inch Nails left Interscope that year because of the feud.
Reznor made his announcement on Facebook on the same day Beats Electronics unveiled three new Beats by Dre products in New York City. Near the end of Tuesdayâs press event, Iovine teased the partnership with Reznor, showing an image of Reznor on two screens. Reznor had no connection to these new products, and the Beats Electronics PR team is sending us more details about Reznorâs partnership shortly:
First new product: Your Beats. $99 in-ear headphones. Comes out today globally. #BeatsByDre twitter.com/BAHjournalist/â¦
â" Brian A. Hernandez (@BAHjournalist) October 16, 2012
Second new product: The Executive. $299. Lightweight, foldable. Noise-canceling technology. #BeatsByDre twitter.com/BAHjournalist/â¦
â" Brian A. Hernandez (@BAHjournalist) October 16, 2012
Third new product: The Pill. Looks like a giant red Tylenol capsule. 7-hour Lithium battery. #BeatsByDre twitter.com/BAHjournalist/â¦
â" Brian A. Hernandez (@BAHjournalist) October 16, 2012
Here is the full statement Reznor posted on Facebook:
Some of you may have read that I have begun working with Beats By Dre. For the past year I have indeed been involved with Dre, Jimmy Iovine, Luke Wood, and the rest of the team on a number of very interesting projects that will start to emerge next year. I have been wanting to experiment and focus my energy and creativity in some different directions, and Beats has afforded me that very opportunity. The process has been challenging and fascinating and as much as Iâd like to tell you about the things weâve dreamed up ⦠I just canât. Not yet ⦠(I can tell you itâs probably not what youâre expecting!)
Previously, Reznor composed the scores for The Social Network and Girl With a Dragon Tattoo.
He now fronts for How to Destroy Angels, a band that includes his wife and fellow Social Network composer Atticus Ross. The groupâs next EP, An Omen with Columbia Records, comes out Nov. 13.
Photo courtesy of NIN.com
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