Amazon’s Homepage Skewers iPad Mini [PIC]

Visit Amazon‘s homepage, and you’ll see the iPad mini featured prominently in an ad â€" but it’s not what you think.

The ecommerce retailer takes a jab at Apple‘s tiny tablet, and compares it with the Kindle Fire HD. The top of the ad displays a quote from Gizmodo, which portrays the iPad mini in an unflattering light:

“…your [Apple's] 7.9-inch tablet has far fewer pixels than the competing 7-inch tablets! You’re cramming a worse screen in there, charging more, and accusing others of compromise? Ballsy.”

Underneath the quote, a bold headline reading, “Much More for Much Less” implies that consumers can get a better quality device for less with the Kindle Fire HD than with the iPad mini.

Below that is a chart comparing the tablets’ specs, alongside a photo of the Kindle overlapping an iPad.

While the Kindle boasts “stunning HD display with 30% more pixels than iPad mini,” 216 pixels per inch, the ability to watch HD movies and TV, dual stereo speakers and “ultra-fast MINI Wi-Fi,” the iPad has “standard definition, low-resolution display,” 163 pixels per inch, no HD movies or TV and a mono speaker, according to the ad.

But the cincher is the pricing: Amazon’s tablet is available for $199, while Apple’s offering costs $329, the ad shows.

Competitors of the Cupertino, Calif. company have suggested that the iPad mini is overpriced, especially when stacked up to other smaller tablets such as the Kindle Fire and the Nexus 7.

Still, that hasn’t stopped fans from eating up the tablet; after debuting last week, the iPad mini has been selling out during pre-orders.

Apple has previously been targeted by its competitors. Last month, Samsung criticized the iPhone 5, comparing it unfavorably with the Galaxy S III, in a feisty ad.

What do you think of Amazon’s ad? Tell us in the comments below.